There is no doubt that I have learned a lot in the two years that I have now been doing this make money on the Internet stuff. For a start I now know what a blog is, which I didn’t two years ago. That kind of helps, seeing as it is how I make my MOOLAH! Yea baby, the times are exciting, the money is rolling in, rolling out and generally going all over the place. The tax man he does STEAL (insert sad face).
Hubs make thousand of dollars one month, then disappear into LOSERVILLE the next. WordPress blogs have double listings on page 1 then decide to have a very long visit to the land of “Google hates me” for an eternity. This is the game we are in and the perils of making a living from search. But unless we know about pay per click (I really want to learn) and want to risk some of our hard earned then it is SEO all the way, and what a bumper of a ride it is.
We have been talking in the last post I wrote (you guys really need a forum, or are you just missing Grizzly?), um, (do question marks go in or out of the bracket)?, in deffo, about sites jumping in and out of the serps and I have to say I haven’t seen it as volatile as it has been the last month or so. But we have to cope and we have to keep on backlinking as if all was well in Internet land.
And this, yeah I know, get on with it Dave, leads me in no way at all to what this article is actually about. Where should we point our backlinks?
There are a lot of peeps out there still making those little itty bitty sites of 5 pages or so and simply trying to rank for 1 main keyword. I think this is by far the riskiest way to run an online business as it leaves you wide open to ZOMBIE ATTACK and your site dying a very painful death right in front of your eyes.
If you point most links at your home page or even an inner page when the whole site is just for one keyword then you are taking a huge risk. I have seen it a lot lately where sites simply stop ranking for a keyword. The Google dance goes in to full swing and you are history baby. On a number of sites that we and my wobbly bottomed gorgeous girl run we have been having major issues with sites simply losing rankings for terms. I am talking 4 or 5 thousand dollars issues in a month. Not the whole site in all cases, sometimes it is just the one article for the main keywords it was chasing and all associated longtails that goes walkabout to the back of the class.
But it could me the end of a whole site if you only optimize for one or two keywords. No, what is more the case is that if you have a site that is of a good amount of content then you are more likely to just do the dance for one term. Not always but you cut the risk.
Building up big authority sites that rank like a dream should be the goal of all if you want a more stable income. It certainly cuts down on a site simply disappearing for months. A larger site may get a penalty for a post but is less likely to get a sitewide penalty. And now I want to get on to why I never hardly link to my homepage.
They rank anyway.
I always send at least 95% of my links to individual posts that I write. I may or may not have a main keyword for my site, it depends. Usually I do but I don’t really sweat it. I want to rank for everything in my niche so I write about it all. The good, the bad and the hardly ever searched for.
What you find is that simple interlinking on the actual site can rank your homepage for your main term. You link from your posts now and then to the homepage for your main keywords and the power of those posts and their link will eventually rank your sites homepage.
I have now seen this a number of times and it simply cuts down on the number of backlinks you waste to rank for 1 keyword. Spend time ranking all the other terms in your niche. Write posts about all options for the subject and get every one of them to numero uno.
I am now a year on with one site and am working it hard for Chrimbo. Every day I send it links to the content and write the odd new post too. It has had only a handful of links to the homepage and you would actually not believe how well it ranks for all the main terms. I didn’t even try to rank for them to be honest. I have the keywords on the domain, I have a site description with all the main terms and that is it. As the authority of the site has grown I have seen rankings for all those main terms rise and rise. I didn’t even think it was possible to rank for some of them but rank I do.
But the main thing is that I rank for hundreds of terms in the niche. Number one now in a lot of cases. It is stopping us from starving and doing rather nicely thank you. And the beautiful thing is that now I can simply write about a new topic and get very good rankings without any backlinks. This is because basically every single post on the site has had a good number of backlinks.
Last year it was a struggle to get anywhere with the site when trying to rank for good keywords, but it still made money when new. This year it is so much easier. I can now log in to Build My Rank (see the sidebar and take the free trial, it kicks ass) and blast off ten short articles for my keywords and in a few days I am right up there with the big boys (i.e Amazon). This is the power of linking to internal pages, you get such an authority for the site as a whole that your new content then needs less work to rank well.
Forget about going after just one main keyword, build a site that has scope to grow for ever, build a site that you can use tons of keywords for, write about them all and rank them. A five page mini site is going to limit you, build up and dominate a whole niche not a keyword.
Of course, you probably disagree as you are making thousands from mini sites, but that is my point. Maybe you could be making tens of thousands if they were bigger.
A general example of this:
A few months ago the Wife’s ickle Sis came to visit. We showed her Hubpages and how to write for keywords, buying keywords of course.
She has now written 20 Hubs on different topics, just started sending them a few backlinks with Postrunner and she has made a few squids with adsense and sold 17 items on Amazon this month. It is not tons but it is a start. But what if she had just stuck to one or two keywords and tried to rank them? She could have picked the wrong ones and got nowhere. But she has diversified and found a few winners.
It is the same with any niche. You will find that if you pick a niche and then write about all the products in it or all the keywords around the main one then some will do well and others will die a shameful death. If you limit yourself you are much more likely to have a real stinker on your hands. A really stinky stinker. i.e something that STINKS.
This is not to say that you will make a ton of cash just buy doing what I suggest. Some niches suck no matter what you do and you need to simply move on. It can take months of hard work and you can earn a big fat zero. I think I said in the comments on the last post, which you should read by the way, they are very interesting, that actually ranking a site is the easiest part of this game.
I know that sounds odd but it is true. If all you had to do was pick a subject and use some good keywords and send it backlinks to make lots of money then everyone would do it. It is not that simple. The hard part is finding the topic and niche that actually converts. A good niche is tough to find and that is what you really need to remember. Don’t give up there is a niche for everyone, but it is tough to find it. But you are much more likely to find it if you pick something relatively broad and go all out on it.
You will then find your niche within a niche. You will have your stats to see what works and then you can go all out on that, and even get reseller hosting and build smaller sites around what converts. You will find what converts best and then you can work hard on that. And your work will have not gone in vain. As all the backlinking that you did to the stinky posts that never convert have upped the overall authority of the site and you will be ranking your homepage without actually having sent many backlinks to it at all.
And then you will be able to simply write a new article and it will rank well naturally as the site will have a good overall authority.
And that, my friendly reader is what I think and now I am going back to writing about other things that actually pay the bills.
I mean, man, only one donation this week!!!! You lot is like well tight innit.
And now look, it is 2 minutes past five. Now I can’t go and write for my backlinks as the Cava is screaming at me from the fridge.
DAVE, DAVE, IT’S GONE 5, IT’S GONE 5. ARE YOU MENTAL OR WHAT?
DRINK ME DAVE, DRINK ME PLEEEEEEEEEEEEEEASE.
OK, ickle bottle, here I come. It’s alright, really it is. I am here to help…………….