I am the first to admit it, most of my sites are nothing more than sites designed in no uncertain terms to get people to click on a product link and buy something, like NOW. I don’t think there is anything wrong with that, I provide a superior service for the affiliate companies I work for and give them many thousands of dollars extra in earnings that they would not have otherwise seen.
But it is, for the most part, excruciatingly boring.
So, today, for a change I built the beginnings of a site that can actually be helpful. Proud Back is a site you are welcome to peruse. It is a topic close to my heart as I have suffered with severe back pain issues on and off for many years and have tried a number of different things to deal with it, some very successfully, none having anything to do with Doctors.
The site was only built and written this morning but so far I am rather pleased with it. 7 pages that lead to sales pages but also offer simple yet informative information. The marketer in me could not do without at least trying to make a few dollars although whatever it does earn will be a drop in the ocean as far as total earnings are concerned.
The site is laid out on wordpress but there a few things I want you to think about when it comes to your own sites.
I wrote the 7 articles that initially populate it but then reversed the date orders so that from a step by step and archive point of view it makes more sense from a readers point of view. This is one of the drawbacks of using blogs for article courses, but as it is all I know I just worked around it. So now the posts are in the right order even though I wrote them in the order you see them, which would have been reversed if I did not change the publish dates!
As I don’t want to deal with questions on the site I modified the posts, category and home page codes to do away with both dates but also any reference to comments forms and whether or not there have been any. It is certainly worth thinking about this for many of your own sites. There is nothing worse than a big old comments box at the bottom of a site you are saying is the best thing since sliced bread and a big chunk of text next to it saying “no comments” this is crap.
Over time the site will grow, it will have a number of helpful articles about dealing with back pain and ways to remedy it apart form getting bogged down in expensive medical treatments. After looking around the web for the terms I wrote about there are some great articles that are very in depth, but as usual a lot of the usual suspects show up that tell you nothing at all. My content is simple yet informative.
But it felt good to spend half a day writing a short series of articles that may be of help, and what I wrote was (gasp) actually true.
So What’s Next?
Now I wait. Over the last few years as I have grown in to this game somewhat, yet am still firmly in “noobish” land I have at least found out the beauty of having the luxury of allowing my sites to age. I may not actually put anything else on the site for 6 months or I may have another blast next week.
But what I won’t be doing is backlinking it at all for many months. Aged content finds its place naturally, and aged content is much easier to rank. So, in the long run I may well save myself a lot fo work by leaving it to sit for many months before I begin to backlink.
Anyway, links from you are always appreciated, I won’t turn that down 😉
And doing the old Facebook thing on the new site would be cool and appreciated, have you heard about the new Google plus one stuff that they are rolling out?
The tines they are a changing and we need to roll with it.
The Beauty Of Such Niches
If I am to run a great site about back pain problems then I basically have unlimited scope. Not only can I write informative articles without affiliate links for the layman covering topics apart from how to perform trigger point therapy but I can funnel them through a series of articles to items to buy that may be of benefit. Not to mention writing countless posts about massage tables, inversion tables, acupuncture etc. The list goes on. I get the feeling it could even make some adsense clicks, although that would be a last resort 😉
I am not saying that a straight up affiliate sales blog where every post is simply 300 words and a link to a product doesn’t work, it is how I make my living, but the times may be about to change and if you can fill out a site with articles that draw in the traffic and can be informative, get shared on Facebook and referred to naturally, then all for the good.
Most of my sites have absolutely no chance of me being able to ask for a guest post spot on other peoples sites, they are sales oriented through and through, but a site about back pain gives a lot more scope. I can approach senior citizen sites, bodybuilding sites and a plethora of other webmasters that may be very much inclined to have a post talking about improving back pain without having to resort to expensive treatments.
If nothing else it is hedging your bets for whatever the future may bring.
Don’t get me wrong, in time there will also be plenty of short 300 word sales posts for items on Amazon, you can bet on that, but building something with a wider scope and modifying wordpress themes to suit your needs and get away from the out of the box setup may be more than worth considering. Once the site has enough content then a sticky home page design will be incorporated and direct visitors to either articles or to product areas of the site, but for now lets just get the site indexed. More videos and links will go on the sidebar and it may in time even beat the competition. In fact it will, if I want it to. Don’t be afraid of a tough niche if that is what you decide on. It just takes time, trust me, I have done it already.
Laters, I am off to tackle the spackle niche.