As promised in the comments section of the make money online blogs article I said I would do a free site review for anyone who put there name and site forward and got ten people to back them. Not sure if AaronK reached it or not but here is what he said in his comment:
Ok…for the good of all, well actually for some shameless linkbait I will put my site up for consideration. Let the scathing attacks, snide comments and ruthless jeering commence….
It is a site about American satellite TV as well as the companies that compete against….started nearly three years ago which is ages ago in the IM world. It would be what TKAers call a supersite. Hundreds of pages. Still not ranking on page one of google for the main keywords, though I do get lots of longtail traffic.
Not a Amazon site, unfortunately my Amazon account was deactivated because I live in a state (Colorado) that got into a pissing match with amazon about collecting state taxes and they just dropped every Colorado affiliate. So its mainly an affiliate site.
Since nobody else has stepped up to the plate, go ahead and vote for me unless you are willing to put up a site of your own!
Firstly Aaron has done a lot of the things that I recommend. Links directly to the affiliate offer in the side bar in prominent positions. You want people to get to the offers as soon as possible in many cases. He has two big images above the fold to grab people attention, but this is where I become a little unsure.
Personally banners convert terribly, and I know a lot of other people also find this to be true. But, I have not asked Aaron anything about his site so for all I know it converts like a dream and he is set to retire because of the earnings from this site.
But I doubt it.
What could we do instead?
Wait until you see me in High Definition!
Click HERE for our best package at the best price online. We have a special offer this month that has to be seen to be believed.
Satellite TV Deals that simply cannot be beaten. Compare prices NOW.
OK, crude but you get the idea. I just threw that out quickly, but without doubt spending some quality time with the layout of your site, especially above the fold is imperative to get a good number of clicks and a good number of conversions.
There is actually no doubt whatsoever that if you can create a sense of urgency about the product then you will get better sales. If there is a countdown timer, a special offer for only a limited number of people, or for just a few days, then you will get more sales.
Why do you think all the MUPPET Internet Marketers trying to sell their latest crap product always limit the number of sales for a lower price? People panic buy as they don’t want to miss out.
So it may be worth Aaron trying to think of some different above the fold ways to grab the sales.
I have actually had my best success with a simple centered list of the deals on offer. A simple list of prices and the packages may actually be the best way to go. And let’s not forget the trust factor of a visa symbol. People feel secure and confident when they see a visa sign and it certainly does no harm.
I think Aaron may get better conversions if he at least used only 1 banner above the fold and maybe moved up some of his sidebar affiliate links to look like Google ads, maybe on the left of the banner. We know how much people love to click a bold blue link don’t we. And I get the feeling that it may be worth looking for a very simple yet slightly more techie theme, it may just help too.
But as with all talk of layout the main thing is that we need the traffic in the first place. Aaron has plenty of links so if he had a real blast and got very good rankings then he is sure to make more money. At the end of the day even an ugly site makes money if you get the traffic. It is just that you should always try to test different layout options to see what works the best.
The main point of this review is actually to tell you that experimenting with layout is actually important. It really can make a lot of difference to the number of sales you make. Look at this site in competition with Aaron. They have a panic buy button in bright orange and a list of enticing numbers and deals to get you wanting to order.
This is short and to the point as I have a lot of work to catch up on this week. I want this to be more about your ideas for how Aaron can make more money from his site. I am sure he will chip in with more details about what he makes from the site and other things he may have tried to improve sales.
NOFOLLOW YOUR AFFILIATE LINKS!!!!!!!!!!!!!!!!
Have you seen how many links the affiliate programs you are running already have, and you are giving them even more, not to mention bleeding link juice form your pages like a soggy blanket.
Anyway, let’s have some good opinions about what Aaron can do to make so much from his site that he can retire next year.
Me, I am off to write some backlink articles and begin my Christmas 4 month onslaught.