".......and unfortunately nearly all make money online blogs are crap, so he, Dave, decided to write his own. It's pretty spankin."
Dalai Lama
May 062010
 

Anyone using wordpress may well have heard of YARPP (totally free). It is basically a little plugin that shows related articles you wrote beneath a current article. I have it on here but with a difference. Where it says at the bottom of an article

If you enjoyed this article then you are going to love these:

and then a list of articles, if any are relevant, is the YARPP plugin.

Don’t just stick with the “Related Posts” default text.

Say you have a site about Pink Belts For Fat Women
and you are running the site to look more like a store than a blog.

Don’t you think it would look better if, at the bottom of your post it said something like:

Customers who bought this belt were also interested in:

It is more user friendly and is actually what Amazon does to great effect (but with images).

So how do we do it? Well, we already have. The blurb I typed above is it. I now just go to the html side of this little post, copy the text AND THE CODE  that makes the text pink and bold, i.e

<span style=”color: #ff00ff;”><strong>Customers who bought this belt were also interested in:</strong></span>

and paste it to replace the default text in the YARPP settings.

It livens up a site as you add a little color, it may well keep people browsing the site who otherwise may have left, and it makes you seem more like a store than a blog.

Anyway, just a little tippety tip for you guys and Gals today.

  4 Responses to “A Quick Tip To Improve Sales On Product Blogs”

  1. Nice spin on the related posts section; wouldn’t definitely up the sales, but would increase internal traffic considerably.

    -1 Vote -1 Vote +1Dave Reply:

    That’s it Billy, maybe if they are about to leave it will get visitors looking at other items, it certainly won’t hurt sales and a bit of color for certain niches goes a long way.

  2. I’ve also had good luck with the Where Did They Go From Here plug-in. It finds other posts based on the reader’s interests and then (nice idea in my view), it shows on your “Edit Post” scree where people went by bost number, so you can tell at a glance what posts are working well.

    -1 Vote -1 Vote +1Dave Reply:

    Thanks Dave,

    That does look like an interesting alternative, especially as it shows thumbnails if you have them.

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